RETAIL DISPLAY · MODULAR CATALOG · CRUX RETAIL
Dometic
An adaptable retail display program for the Dometic Outdoor line — a modular system that scales across product categories while keeping the brand bold and consistent in-store.
An adaptable retail display program for the Dometic Outdoor line — a modular system that scales across product categories while keeping the brand bold and consistent in-store.
The Dometic Outdoor line carries a variety of products — from RV awnings and toilets to everyday water bottles and tumblers. They needed a display system that would increase brand presence and recognition, accommodate the full product range, and limit the number of custom one-off modules.
The system needed to support six core categories — coolers, drinkware, storage, mobile power, camping furniture, and RV & van — each with distinct packaging formats and display requirements.
Design a system that allows for versatility and future expansion of product merchandising solutions. Prioritize bold and simple aesthetics that fit Dometic's brand identity.
The key components for this system:
I started with hand sketches exploring header formats, module proportions, and how each product category would mount to the base — refining dimensions and branding details before moving into SolidWorks and Keyshot.
The Adapt Display is built around a powder-coated metal frame with 2-inch slot spacing, a double-sided graphic panel, a branded header, and a plywood base with a screen-printed Dometic logo.
The base structure uses black metal and plywood with slot spacing every 2 inches for flexible module placement. The add-on base lets retailers quickly convert a one-sided display to double-sided while keeping the same clean design language.
12" and 18" shelf depths accommodate the wide range of product boxes without making merchandise look awkward on the display.
Hang-packaged caps and accessories mount easily on hooks along the powerbar, giving retailers a flexible way to configure small products.
Using the base structure, 18" shelves, and powerbar/hook combination, retailers can mix and match modules to feature caps, drinkware, jugs, faucets, portable batteries, and coolers.
Some products needed dedicated modules beyond the standard shelf-and-hook system — designed for interaction, safety, and the scale of the product in an RV context.
A rotisserie arm rotates with a curved graphic beside it, paired with an 18" shelf for shoppable vent product boxes.
Split into two parts — a rotating arm on power bars holds the ADB so shoppers can see every angle, while an angled elevated base supports the AC unit below.
The most space-intensive module — a slidetopper arm with fabric at an angle and graphic, plus an awning arm holding pull-out fabric samples shoppers can touch.
Toilets sit on an elevated, staggered, rotating base at an angle to prevent misuse — with a curved frosted graphic up top and a witty tagline for personality.
The Dometic Adapt Display program gives retailers a premium, modular merchandising system that scales across the full Outdoor product line — from everyday drinkware to large RV components — while keeping the brand presence bold, consistent, and ready for future product expansion.